Meet the speakers: In Conversation With… Daniel Knowlton

Daniel Knowlton is Founder & Digital Marketing Specialist at KPS Digital Marketing. He is presenting ‘Stop burning money! How subcontractors can generate real ROI with digital and social media marketing’ at 1215 on Wednesday 7 June at Subcon.

Please sum up your conference session in one sentence:

A fun, interactive talk where the audience will learn actionable examples of how subcontractors can effectively use digital and social media marketing to drive tangible ROI from a Top 100 Digital Marketing Influencer.

What practical tips will visitors pick up from your presentation?  

The audience will leave with:

·                An understanding of why they are burning their marketing budget and where they should be investing it.

·                Actionable digital & social media marketing strategies that will drive ROI.

·                Answers to their burning digital and social media marketing questions.

What’s the biggest challenge facing the industry this year?

Keeping up with the constant evolution of the digital/ social media space. Every week platforms are changing. Businesses need to understand how the platforms are changing and more importantly how they can utilise the platforms to reach and build relationships with their customers more effectively.

And the biggest opportunity?

The biggest opportunity right now is Facebook Ads. Facebook Ads are currently incredibly undervalued, however in the next year or so, as more people realise they are undervalued and start using them, the biggest opportunity will shift somewhere else.

What are you most looking forward to about Subcon 2017?

Providing value for the audience who come to my talk. That’s the most important part of the whole event for me.

Don't miss Daniel's session - and 35 other first class presentations at this year's Subcon conference delivered by The Engineer and The Manufacturer. Register now for your free pass at the Subcon website.